buckeyebreeder
Registered: 08-2003
Location: Ohio, USA
Posts: 1
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Local Milk Promotion
What kind of things do some of you do to promote milk consumption at a local level? Sometimes I think many of us are happy just to give at the office through are checkoff dollars. I am involved in a booster group that works throughout the year on projects to raise the profile of dairy products in our area. What kinds of things do some of you do?
--- Whether its type or index the bottom line is that all must milk.
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20/5/2004, 5:37
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FiringOnAllFour
Ex97 Cyborg
Registered: 01-2004
Location: Northern Ireland
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Re: Local Milk Promotion
Bucky,
That is a very good idea you have going there. I have no direct, organised involvment in dairy promotion. I do plug it a bit to family and friends, which they probably find irritating.
The closest attachment I have is through my Co-op (3000 members), which advertises products on local TV. Also, Northern Ireland has a dairy promotion council (see Will Maxwell's logo) which draws a small contribution from every litre of milk leaving the farm. One of their promotions is to host annually an international football (soccer) competition for mid-teens, called 'The Milk Cup'. This draws considerable local TV coverage.
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20/5/2004, 20:06
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canuk
Ex97 True Scarlet
Registered: 11-2003
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Re: Local Milk Promotion
Our milk marketing board takes $1.10 from every HL produced(220lbs), for promotion purposes. In April for me that equalled $512
seems like quite a lot, for a herd of 60 cows, but milk, cheese, & butter, do get a fair amount of air time, radio & TV, as well as mags, papers, & billboards. Has been studies where every $ spent on promotion = ? $ in return, I can't remember the exact figure, but know it is pretty good.
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20/5/2004, 20:56
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Big Bird
Cowtalk Staff
Registered: 06-2003
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Re: Local Milk Promotion
On a much more local level, I just tell people "I've drunk fresh milk all my life and it ain't exactly stunted my growth".
It gets a laugh, but not sure how much more good it does.
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20/5/2004, 22:04
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